Kyle Logue’s essay on Christian Web Trends, “4 Reasons Why Church Websites Don’t Attract Visitors“. Kyle pinpoints a number of good things to keep in mind for the work sharing the faith with the outside world. Pay attention! His list includes:

  1. lack of interaction
  2. no easy way to share content
  3. lack of good content
  4. lack of purpose.
One could also quote Reinhold Niebuhr who once said: 
Nothing is so incredible as an answer to an unasked question. One half of the world has regarded the Christian answer to the problem of life and history as “foolishness” because it had no questions for which the Christian revelation was the answer and no longings and hopes that that revelation fulfilled” (The Nature and Destiny of Man, Vol. II. Human Destiny).